Marble Falls, founded in 1887 by General Adam R. Johnson, is located in the heart of the Texas Hill Country on Highway 281. Highway 1431 intersects Highway 281 from east to west.  Centrally located, it seems that all roads in Texas lead to Marble Falls.  The city is just 45 miles northwest of Austin, 85 miles north of San Antonio, 210 miles northwest of Houston, and 190 miles southwest of Dallas.

Renowned for scenic beauty, visitors come to this area to experience beautiful waterways and lush, rolling hills. Indigenous species include everything from American bald eagles during winter months to great old live oaks that shade the landscape throughout the seasons. Spring brings a burst of color with a multitude of wildflowers including the state flower, the bluebonnet. Fields and back roads are covered with blossoms as far as the eye can see. Many amateur and professional photographers and artists come to capture the natural beauty of the Highland Lakes area. 

You will find plenty to do in the Marble Falls area.  Boating, fishing, golf, camping, swimming, sightseeing and shopping are just a few of the things to look forward to.  You will also enjoy the friendliness of the local people.  With over 50 specialty shops, boutiques and spas, Marble Falls offers a retail paradise experience for everyone. Every block leads to new and unique businesses to explore.